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Sources: Recode Media, Recode.com, The Verge, Vox Media, Quartz, CNN, The Associated Press title Recode to partner with Bloomberg to create ‘content analysis’ tool article Bloomberg Media has signed a deal with Recode that will create a new tool that will help content analysis teams find and engage with content, the Wall Street Journal reports.
The newsroom will be partnering with Bloomberg’s data analytics team to help uncover the best ways to create better stories for their audiences, according to the WSJ.
Bloomberg is also looking to partner on new features like an in-depth visual analysis that allows analysts to create charts of data, as well as a tool to help brands understand how people consume their content.
The content analysis platform will be called “Content Analysis” and will focus on “the intersection of content, brand and audience,” Bloomberg said in a statement.
Bloomberg has partnered with Bloomberg Insights to produce the project, Bloomberg reported.
Bloomberg also announced a new collaboration with CNBC to provide a platform for companies to monetize their content, including a tool that helps them understand the revenue they make from their content and a new data dashboard that lets them see the revenue per click they’re earning from their video content.
Bloomberg Insiders is the only source Bloomberg can use to publish content analysis reports.
In addition to the Bloomberg content analysis tool, Bloomberg will be using Bloomberg Insides to publish news stories, Bloomberg said.
The Bloomberg content analytics platform will come with a suite of tools, including interactive tools for people to see the metrics they’re using to make decisions about content, as Bloomberg said, and a “fog graph” that shows the relationships between different categories of content.
A Bloomberg Insites tool for people that shows how the news industry makes money will also be added to the product.
Bloomberg News will also help its content analysts use “the new tools, data and tools” from Bloomberg Insists, the Bloomberg newsroom added.
The partnership between Bloomberg and Bloomberg Insolutions follows Bloomberg’s $1 billion investment in the data analytics and content analysis startup in March.
Bloomberg already has been partnering with some other companies to create new tools for its media companies.
In April, Bloomberg joined forces with the social media company to create an online tool that tracks how people read the media and how they interact with it.
The company also recently launched a new app called “Baked News,” which allows its reporters to create content based on news articles.